Ani Apparel Thesis Project
Ani Apparel was born from learning all about endangered species. The brand aims to raise awareness about how animals become endangered and what humans can do to help. With unique and trendy designs, the goal of Ani Apparel is to provide customers with clothes that are actually stylish and serve as a conversation starter so others can learn about our company and our cause. Inspired by the IUCN Red List of Threatened Species, the branding features an eye catching red which creates cohesion through the use of red dots as imagery across all of the different design elements.